By Anne P. Braly
Food Editor
The Krystal Cruiser will roll into Riverbend tonight, and it will be the first time in six years that the famous little burgers will be served at the festival, according to Krystal franchise marketing director Alan Wright.
The primary purpose of the 42-foot-long trailer, gleaming with the Krystal logo, is to support openings of new restaurants. Having the fully-equipped cruiser on-site allows newly opened Krystals to meet demand, enabling 30 percent to 40 percent more burgers to be made each day, he said.
With six grills to accommodate Krystal lovers, the Cruiser kitchen can kick out 1,008 burgers per hour, according to Wright. Fries, Krystal Pups and Krystal Chiks will be available for Riverbend customers as well.
We think we’ll do well returning to Riverbend, Wright added. This is the grand fashion we wanted to come in with.
This is the first time the Cruiser has appeared at a festival, and Chattanooga is the birthplace of the fast-food chain, which has more than 420 restaurants in 11 states.
Our appearance at future festivals will rely on this festival, Wright said.
The Krystal crew has things down to a science, he said, moving lines as quickly as possible by positioning a headset-wearing employee in the line to take orders, with the goal of having the food ready when customers reach the pickup window.
Wright said pricing is competitive with other festival vendors. Single burgers will not be sold.
No one comes to Krystal to just eat one burger, said Charlie Garrison, Krystal warehouse manager in charge of Cruiser operations.
Orders will be taken in multiples of four: four, eight, 12 and so on. Each set of four costs six Riverbend tokens (worth $3). Twenty-eight tokens will buy the family pack: a dozen Krystals, two drinks and two orders of fries.
The Krystal Cruiser is parked under the Olgiati Bridge near the Bud Light Stage.
E-mail Anne Braly at abraly@timesfreepress.com
Food Editor
The Krystal Cruiser will roll into Riverbend tonight, and it will be the first time in six years that the famous little burgers will be served at the festival, according to Krystal franchise marketing director Alan Wright.
The primary purpose of the 42-foot-long trailer, gleaming with the Krystal logo, is to support openings of new restaurants. Having the fully-equipped cruiser on-site allows newly opened Krystals to meet demand, enabling 30 percent to 40 percent more burgers to be made each day, he said.
With six grills to accommodate Krystal lovers, the Cruiser kitchen can kick out 1,008 burgers per hour, according to Wright. Fries, Krystal Pups and Krystal Chiks will be available for Riverbend customers as well.
We think we’ll do well returning to Riverbend, Wright added. This is the grand fashion we wanted to come in with.
This is the first time the Cruiser has appeared at a festival, and Chattanooga is the birthplace of the fast-food chain, which has more than 420 restaurants in 11 states.
Our appearance at future festivals will rely on this festival, Wright said.
The Krystal crew has things down to a science, he said, moving lines as quickly as possible by positioning a headset-wearing employee in the line to take orders, with the goal of having the food ready when customers reach the pickup window.
Wright said pricing is competitive with other festival vendors. Single burgers will not be sold.
No one comes to Krystal to just eat one burger, said Charlie Garrison, Krystal warehouse manager in charge of Cruiser operations.
Orders will be taken in multiples of four: four, eight, 12 and so on. Each set of four costs six Riverbend tokens (worth $3). Twenty-eight tokens will buy the family pack: a dozen Krystals, two drinks and two orders of fries.
The Krystal Cruiser is parked under the Olgiati Bridge near the Bud Light Stage.
E-mail Anne Braly at abraly@timesfreepress.com
