published Friday, June 9th, 2006, updated June 9th, 2006 at midnight

Griscom: New 'air' for online material

By Tom Griscom

Publisher and Executive Editor



Riverbend means more at the Chattanooga Times Free Press than a multiday festival of music on the waterfront.



The beginning of the festival last year marked a change in the approach to the Internet by the newspaper.

M. Trevor Higgins stepped into a world that is less defined in knowing who is reading, viewing and now listening. As he crafted an Internet blog his initial reaction was whether anyone cared. Within a short period of time, he realized there was an audience to be touched through the Internet.



Twelve months later, with another Riverbend on the horizon, Mr. Higgins’ trial run has spread into an expansion of what the Times Free Press delivers every day: content.



Staff writers share additional insights into their story gathering through a series of blogs. At the recent state prep tournament, Spring Fling, Times Free Press sports writers offered more background on the events with their daily updates on the Internet.



Photographers, who capture more than the one or two images that accompany a printed story, use a slide show presentation on the Internet to display multiple photographs. Some of the video packages include accompanying sound that is captured at the event.



Mr. Higgins branched out from his initial blogs to offer an audio podcast each week on the local music and entertainment scene. He takes his listeners into the settings of local musicians, filmmakers and others looking to break into the scene.



Donnie Jenkins, who dispenses high-tech knowledge, shares his insights on Tuesday in the Times Free Press and on the Internet with a podcast.



The reaction to the podcasts by Mr. Higgins and Mr. Jenkins spawned another venture online.



Beginning last Monday, the Times Free Press launched an audio news podcast. Twice a day, morning and late afternoon, Sean Phipps takes his listeners inside the Times Free Press. Mr. Phipps, a UTC student formerly with WUTC, interviews those who write the stories and photograph the images that are seen in print and online: real faces and voices of those whose words and pictures are read and seen.



In addition to those insights, the audio news podcast offers the most complete breaking news program in the tri-state area. The Times Free Press now offers its readers, viewers and listeners the most complete and updated local and regional news and formats that meet the expanding digital platforms.



And there is more to come.



As candidates for local and state office are interviewed by the Times Free Press editorial board, those sessions will be available online on our expanded election page.



A year of work to offer our readers and viewers more options to read and now listen to the content of the Times Free Press.



To reach Tom Griscom, call (423) 757-6472 or e-mail tgriscom@timesfreepress.com

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