Filed by Steve Barrett
I spotted this interesting line in a Times Free Press article today about one of the members of the group Los Lonely Boys: Late last week, Mr. Garza was shooting the video for Diamonds,’ the first single off Sacred.’
Notice how it’s the definite article the modifying video — implying that a modern rock band is simply expected to make videos to go with its songs. It’s understood that if there’s a song, there will be a video. Duh.
Now, before the Los Lonely Boys fans out there start throwing wadded-up Dixie Cups at me, I’m not going to blast them as talentless slobs. So far as I know, I’ve never heard a song they sing. Maybe they’re the reincarnation of Nat King Cole (though the chances of that are slim to fat).
My point is, there’s so much gimmickry surrounding the release these days of a simple song. One positively must have a video to accompany it, presumably because today’s listeners cannot be expected to take pleasure in merely hearing a tune — the eyes must also be stimulated — and to head off the danger that fans might not get the lyrics. They need visual cues, apparently.
Call me Neanderthal, but I’m trying to imagine how Jim Croce’s New York’s Not My Home would have been any finer if some de rigeur video had shown him strolling down a trash-strewn street in the Big Apple, wearing a sad face.
E-mail Steve Barrett at email@example.com