By Nikole Dugger
Officials at a local print and design company are hoping their company's future matches its early achievements.
Sherry Wilson, president of TrueBlue, said her company recently captured six gold and two silver ADDY awards at the Chattanooga Advertising Federation's recent awards ceremony.
The company, which previously was known as Crown Graphics/DesignSource, saw its achievement highlight the blending of two business operations into one.
Mrs. Wilson's print business merged with Ria Fisher's design operation, but both agreed that the name was too long.
Meetings and focus groups were held, and Mrs. Wilson said they decided make TrueBlue their identity in November.
"It says a lot about our company," she said of the 'true' aspect of the name. "We believe in what we're doing."
Laura Bartley, the company's public relations account manager, said having two women at the helm of such a firm is unusual and makes the accolades all the more satisfying.
"In a way, they're in a man's industry," Mrs. Bartley said. "That they've stepped up and excelled is special, especially when everyone's used to men having a lot of success."
The unique arrangement allows projects to be be designed and printed under the same roof, which Mrs. Fisher, who acts as creative director, said provides the objectivity that comes with getting inside the customers' experience.
"It's just a pretty picture without having what a client needs," she said, adding that the company is designed to encompass the "full umbrella" of the industry.
Print is a passion for Mrs. Wilson, who was a salesperson for eight years before taking on the role of ownership, and she said she tries to instill that in the work that is done at office off Amnicola Highway.
"The printed word will never be lost. It's too important," she said,
E-mail Nikole Dugger at nduggertimesfreepress.com