Filed by Gentry Estes
Now I'm normally not the biggest fan of the "Worldwide Leader in Sports," but ESPN outdid itself with a string of fantastic commercials to hype the World Cup.
If you haven't caught the ads, check them out here: http://www.soccernet.com/onegame/
Members of U2 narrate over scenic, musical backdrops for segments that genuinely capture the global spirit of the world's biggest sporting event. It's a significant upgrade from the Nike spots featuring soccer's version of Ron Artest, overweight French has-been Eric Cantona, who somehow needs subtitles even though he's speaking English.
Between ESPN, ESPN2 and ABC, each game of the World Cup will be televised. This is nothing new, as ESPN latched onto this event back in 1994 and has played a role in the rapid growth of soccer in this country.
Now, if only they'd ditch Stuart Scott and make "SportsCenter" watchable again.
E-mail Gentry Estes at firstname.lastname@example.org