Sure, the economy’s not so chipper, the AIG guys are soaking us and the conflict in Afghanistan is showing signs of becoming the Forty Years War. But cheer up, Bunky! Sensing our collective national malaise, just this past evening the Entertainment gods have smiled upon us with not one—but two rousing hours of the new advertising-based TNT drama “Trust Me!”

Was your DVR geared up to capture both hours while you watched so that you might enjoy repeat viewings this weekend with friends and family? Yeah, forget the sunny-and-60 forecast: Huddle round Ye Olde Flatscreen to again savor the “slap-and-tickle” themed first hour. In perfectly misogynist fashion, the main contact on the new energy drink, “Hydrenolin” (you had to be there), turns out to be, how do we say this in modern terms—a sleepabout. Soon after firing it up with easy mark Conner, we learn that the previous agency lost the business after one of the “professionals” working her account was detected, well, working over the lead client. In somewhat unrealistic fashion, Conner, after fully exhausting his manly desires, manages to weasel out of the relationship while at the same time winning the support of her boss with great creative work, leaving her to quietly grind her dentures. This kind of thing, with such a happy conclusion, happens at least once every millennium. (And I can’t say the romance-tinged subplot with Mason’s 13 year-old daughter added a whole lot.)

While Hydrenolin is, as far as we know, not a real energy drink—though stranger things have happened—last night appeared to be the set-up for the next client with a real product: Rolling Rock beer. We saw plenty of product placement, plenty of it consumed and the early machinations of contact via Sarah—another opportunity for her to become something other than sad comic relief.

Interesting decision on the part of Rolling Rock, a brand that’s managed to maintain a “feisty little guy” image while shifting some pretty good growth numbers supported with well-conceived, kind of edgy advertising. Wouldn’t we all love to be sitting in on some of the internal marketing meetings up there in Latrobe, PA as the brand manager and his team (assuming he has one) looks back on their decision to jump into the deep end of the pool with “Trust Me.”

Until next week, this is your humble “blog-o-spondent” saying “Consume something today.”