AUGUSTA, Ga. -- Ryan Moore took dead aim at the flag on No. 16 holding a Chattanooga-made 7-iron from Scratch Golf.
Following a fluid swing, Moore watched his ball land on the green, trickle left toward the cup and disappear for an ace.
"It was disbelief at first," said Moore, who also made a fashion statement this week at the Masters. "You could kind of see it, and you hope your eyes aren't playing tricks on you.
"By the reaction -- and it was the loudest roar I've ever heard, certainly for me -- I knew."
Moore's second career competitive hole-in-one propelled him to a 4-under 68 on Sunday and 2-under for the tournament. He finished tied for 14th and earned a spot in next year's Masters.
"I knew it was a perfect full draw 7-iron," said Moore, who has also aced No. 17 at Innisbrook. "It happened to go where I wanted it to for the first time today."
It's a shot that would have made Bobby Jones smile. As would have Moore's tip of the cap to the Masters legend by wearing a tie during competition all week.
On Sunday, Moore matched a St. Patrick's Day green tie with a white hat emblazoned with a matching green Scratch Golf logo.
"When you come to a place like this, you pay respect," Moore said. "I love this look, and I hate that it's disappeared completely. It's not even a possibility for someone to wear a tie and have this look unless I start something.
"Maybe with the hole-in-one people will see it and like it."
It's an original look that Moore created himself and is supported by Scratch Golf president of tour operations Paul Friedrich because their clubs are customized and based on classic models as well.
"We think it's great," Friedrich said, over the phone. "We're old-fashioned, and we love that old-style look. The other aspect we like is that it's very personal. That goes along with what we do, in regards to making clubs personal.
"We're really excited for what Ryan has going on."
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Whether its from last place of the last group, every player in Sunday's final round at Augusta National has goals.
Some want the green jacket awarded to the Masters champ. Some want to push into the top 16 to earn an invitation back next.
Ernie Els, though, was a bit more self aware.
"I'll try to break par and not break a club," Els said before his final round.
Well, at least he can scratch those two off his list after shooting after a final-round 68 that moved him into a tie for 18th at 1 under. It's little consolation, though.
Els was on the short list of popular picks before this Masters, the tournament that has mean so much torment to him through the years. He has six top 10s, two runner-up finishes and has the fifth-best best scoring average in tournament history -- and the best of anyone without a green jacket.
He won twice on the PGA Tour in March and came to Augusta National early to prepare for this week. In his eyes, though, less may have been more.
"You prepare and prepare and think about it, and it's killing me," Els told reporters this weekend. "You put so much in and it's almost like you're playing and you're waiting for the fall."
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Matteo Manassero stood behind the 18th green answering questions in Italian from reporters of his native country.
Then he felt a tap on his left shoulder and turned that way to see Tom Watson walking from the ninth green to the 10th tee.
The quick tap, smile and wave meant, "Good job."
Watson and Manassero developed a friendship last year when they played the first two rounds together at the British Open where Watson nearly won and Manassero finished as the low amateur.
"I have a good relationship with Tom," Manassero said. "It's like two friends. He has given me advice when I see him."
Manassero shot a 4-over 292 and was the only amateur to make the cut. The 16-year-old will turn professional in the first week of May at the Italian Open. The lessons learned this week and the advice he's received from Watson should benefit him soon and in the long run as well.
"To play with these guys, and to be comfortable with these crowds, and to understand I can compete with these guys is very important," Manassero said. "I'm dreaming about being at that level (of Watson). I would do that if I'm lucky."
While Manassero made memories as the youngest player in Masters history, Watson was making them at the other end of the age spectrum.
Watson was one shot off the lead after a first-round 67 and finished with a 73 Sunday to post a 1 under for the tournament. He finished tied for 18th -- his best showing here since placing fourth in 1997.
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Fred Couples won his only Masters championship in 1992, aided in large part with a fortunate turn when a tee shot on the par-3 12th miraculously remained on the bank, a foot from Rae's Creek.
Sunday, as Couples tried to turn back time and become the oldest major champion in history, his luck ran out. The 12th was playing at 156 yards Sunday and Couples' 8-iron splashed down in Rae's Creek.
A drop, a 65-yard pitch and two putts later, he was all but done. The double bogey pulled him from 9-under to 7-under and from fourth to seventh. He traveled across the famous Nos. 11 through 13 with a bogey, double bogey, birdie, and for the popular Couples, Amen Corner meant good night.
"I tried to stuff it on 12, and I hit it off the toe and it didn't carry," said Couples, who finished sixth at 9-under. "(It was) a double there to end your misery. But I finished well and I had a great week."