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Staff Photo by Dan Henry/Chattanooga Times Free Press School officials from Chattanooga Girls Leadership Academy listen to Ken McElreth, CEO of Skoodat, about a new student information system for school during a presentation Friday morning.
Gasps of "wow" and echoed through the conference room as Ken McElreth presented his new software as a service to school officials at the Chattanooga Girls Leadership Academy.
One astounded administrator poked repeatedly at her associate's arm.
"Quit beating on me," her associate scolded.
"But I'm so excited," she responded.
Mr. McElreth, CEO of Skoodat, builds software for schools that resides not on hard drives and servers on the premises but in secure "cloud" data centers elsewhere accessible to anyone with clearance and an Internet connection.
Astonished reactions aren't new to him, especially when he tells officials he can slash their costs by 50 percent.
"We allow schools to stay out of the information technology business and focus on the business of building great schools," said Mr. McElreth, an adjunct professor in communication design at Covenant College.
Instead of separate federal, state, and local systems with sometimes contradictory data sets, Mr. McEltreth claims Skoodat allows everyone to work with a single set of real-time data entered by teachers and administrators. This allows universal access to each student's progress, from attendance to college preparedness, he said.
Software like Skoodat would have faced opposition from entrenched elements in the past, but changing economic conditions have begun to open doors, Mr. McElreth said.
"You've got a perfect storm in education caused with shrinking budgets from the recession, while you have a huge amount of stimulus money tying teachers' pay to how well their kids perform," Mr. McElreth said.
Frank Pizera, Skoodat's CFO, said despite having a lead over their competitors and a product that shares security software with the U.S. Department of Defense, convincing schools to use Skoodat's cloud computing model isn't going to be easy.
"There are battles ahead, but we're battle tested," Mr. Pizera said. "It is a monumental task, but the upside is tremendous."
Besides the obvious technological leap from servers to software, Mr. Pizera also worries about school politics.
What is Skoodat?
* Eliminates the need for servers in schools, with student records stored in secure data centers administered by Force.com
* Enables parents, teachers, administrators, officials, and even students to access customizable data and reports
* Gives administrators early warning when a child falls behind
* Permits consolidation of federal, state and local daa systems
* Allows schools to spend more on education by eliminating server rooms and reducing IT budgets
Source: Ken McElreth, Skoodat CEO
"Probably the company's biggest challenge right now is regarding old guard, new guard, political dynamics, and all of that type of stuff," he said. "But when you actually sit down and really understand the power and the capability of having real time information to make decisions, it's really groundbreaking for educators."
He credits the company's progress to a "strong angel investor," and said the company is in the process of attracting institutional investment and venture capital.
Maxine Bailey, co-director of the charter school, said she felt energized following Skoodat's software presentation.
"If you know anything about what's going on in education, having access to rich deep data in real time is critical for administrators and teachers to track student progress and change what we're doing," she said, "Skoodat's principals are very clever. Clearly they've done their homework."
Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...









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