published Saturday, June 19th, 2010

E-ink aids house sales

Audio clip

Pem Guerry

Chattanooga-based Signix, which offers companies digital signature technology, has finalized a deal with zipLogix, a big provider of electronic forms for the real estate industry.

"It opens us up to 500,000 real estate agents that use their real estate form product," said Pem Guerry, Signix' executive vice president. "Now their customers will be able to utilize our signature technology."

  • photo
    Pem Guerry, executive vice president of Signix, left, and Jay Jumper, president and CEO of Signix, right, show a computer page that can be used by clients.
    Staff Photo by Angela Lewis/Chattanooga Times Free Press

Mr. Guerry said the agreement with zipLogix opens a big market for Signix, whose technology is heavily used by companies in the financial industry.

"It's our first entrance into real estate," he said. "It opens a very large and new market for us."

Mr. Guerry said there's a lot of paperwork in the real estate industry and Signix-zipLogix service offers "a huge benefit."

Revenues for the company that employs five people in Chattanooga and 20 companywide will increase by six to eight times this year, he predicted.

Walt McDonald, chairman for zipLogix, said Signix has worked closely with his company to develop a deep integration with its flagship product zipForm.


ZipLogix is part of Real Estate Business Services Inc., a subsidiary of the California Association of Realtors.

"The solution is extremely easy and affordable for agents, associations and brokers to sign up for the service through zipForm and also to create a signing experience that is easy for everyone involved in the transaction," he said.

Jay Jumper, Signix chief executive, said there's a synergy between Signix and other technology providers that create documents that historically have been printed for a handwritten signature.

"There is a great interest within the real estate industry for utilizing digital signatures to improve efficiency," he said, adding it can reduce costs, save time, eliminate delays and better serve customers.

about Mike Pare...

Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...

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