Chattanoogans can access more and faster connections for home entertainment and communications than most any midsize city in America.

Chattanooga was one of the first cities where Comcast Corp. completed its digital upgrade last year. In February, Comcast adopted its “Xfinity” brand to convey the seemingly limitless future Comcast promises with a growing number of consumer options.

EPB, the city-owned electric utility, is building what will be the nation’s biggest municipally owned cable television service with some of the fastest Internet speeds for residential service anywhere in the country on an all fiber-optic network.

Not to be outdone, AT&T is preparing to offer yet another choice for Chattanoogans with its U-verse, Internet protocol TV service by this summer.

“Competition makes everybody better. In Chattanooga consumers now have more and better options,” said Katie Espeseth, vice president of EPB’s fiber-to-home initiative.

Traditional phone providers, cable TV companies and Internet servers are invading each others’ traditional telecom turfs to give local consumers a dizzying array of options. But each of the main players in the local market — Comcast, EPB and AT&T — is also trying to make it simpler for customers by combining all of their communication and entertainment needs into a “triple play” option with a single bill for voice, data and television services.

EPB is capable of offering Internet service to homes at 100 megabits per second, albeit at a healthy $349.99 a month charge. Comcast plans to soon match that speed and promises a lower cost, although the service may not be as asymmetrical as the EPB fiber-optic link.

Comcast, the nation’s biggest cable TV company, took on a new name in February to reflect its growing array of video, Internet and telephone services. Chattanooga was one of the first 11 markets to adopt Comcast’s “Xfinity” brand after completing the conversion to an all-digital system last year in Chattanooga and North Georgia.

“Comcast remains the name of the company, but Xfinity represents the future of the company and conveys the virtual limitless promise to customers that we’ll keep innovating,” said Laurie Shipley, public affairs manager for Comcast in Chattanooga. “It’s positioning us a a leader in technology for the future.”

EPB is spending more than $200 million on a fiber-optic electric and communications network to each of its 160,000 customers.

“There are few places in the country where this type of service is widely available,” Ms. Espeseth said. “This is just the beginning.”

Comcast also continues to add more high-definition television channels and options.

Matt Bond, Comcast’s executive vice president of content acquisition, said the cable provider plans to offer even more channels and more video on demand options in Chattanooga.

“This new service brings consumers many movies and TV shows that have never been available online before,” he said in February when the Fancast Xfinity service was unveiled.

Chattanoogans say they like having a choice of providers.

Bernard Cheatham, retired electrical engineer from TVA, signed up for EPB’s video, Internet and phone service earlier this year.

“The quality of their signal is excellent and by bundling all of these services together I’m able to save a little money,” he said.