published Thursday, April 7th, 2011

Panel OKs bill to allow ads on HELP trucks

Tennessee Department of Transportation HELP truck supervisor Bill Vincent, left, and driver Brian Moore carrie debris  back to their trucks on Interstate 24.
Staff File Photo
Tennessee Department of Transportation HELP truck supervisor Bill Vincent, left, and driver Brian Moore carrie debris back to their trucks on Interstate 24. Staff File Photo
  • photo
    Tennessee state representative Vince Dean. Staff Photo by Patrick Smith

NASHVILLE — Tennesseans would see advertising displayed on state Transportation Department HELP trucks under a bill approved Wednesday by a House subcommittee.

Rep. Vince Dean, R-East Ridge, said he introduced the legislation after seeing similar trucks in Georgia emblazoned with ads for a national insurance company. The Georgia program raises $1.4 million annually, he said.

A fiscal analysis of Dean’s bill estimates it would raise about $324,000 annually for Tennessee’s transportation program. The state’s lime-green HELP trucks respond to incidents that have the most impact on freeways in major metropolitan areas including Chattanooga.

It passed the House Finance Subcommittee on a voice vote Wednesday, and the bill is moving in the Senate as well.

Rep. Johnny Shaw, D-Bolivar, questioned Dean’s proposal to allow advertising from private companies on state government vehicles.

“So then, if I’m an independent insurance agent who cannot afford several million dollars of advertising a year, that’s just my bag because the guy down the street who can afford it, he gets to buy the sponsorship and that gives him an edge over me,” Shaw said. “Doesn’t this affect free enterprise?”

Noting he had discussed the issue previously with Shaw, a radio broadcaster, Dean said, “I understand how you feel it might affect your business and revenues for your industry. ... I respect that.”

Shaw said it is not an issue of competition for him but for businesses that cannot afford the ads, which could be bid out statewide, regionally or locally.

“I’ve thought about this,” Shaw said. “I don’t think it’s going to hurt the broadcast industry at all. But I think it’s going to hurt small business.”

Committee members also approved on voice vote another Dean measure that would allow companies to advertise on the state’s 511 phone line, which gives callers information about road and travel conditions. The move would raise an estimated $400,000 annually.

Given transportation funding problems, Dean said, the state can use every penny it can get.

And a third Dean measure also passed Wednesday, establishing the state’s Blue Alert system to provide rapid dissemination of information to aid in detection of people when a law enforcement officer is killed, injured or suspiciously missing in the line of duty.

Dean had introduced the legislation earlier this year, but he said it was especially appropriate given the shooting death of Chattanooga police Sgt. Tim Chapin, who was gunned down Saturday while responding to a pawn shop robbery on Brainerd Road.

about Andy Sher...

Andy Sher is a Nashville-based staff writer covering Tennessee state government and politics for the Times Free Press. A Washington correspondent from 1999-2005 for the Times Free Press, Andy previously headed up state Capitol coverage for The Chattanooga Times, worked as a state Capitol reporter for The Nashville Banner and was a contributor to The Tennessee Journal, among other publications. Andy worked for 17 years at The Chattanooga Times covering police, health care, county government, ...

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dao1980 said...

I hope these ads don't get in the way of understanding an important traffic safety message.

It would be a shame to have read "buy tatter's tots" instead of the other message that said "traffic at full stop ahead" in the short moment before I am past the warning vehicle.

Of course, I don't know why I would care. I have always thought the quickest way to get hurt is to rely on a "group activity" for my personal safety.

I guess I'll keep relying on the ole tried and true eyeballs to bring me the facts and figures as I zip on down the motorway.

April 7, 2011 at 8:44 a.m.
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