Jen Obal began making motor scooter and other themed magnets in early 2010. Contributed photo

• What: Scooter-, motorcycle- and pulp media-themed magnets.

• Company: 2 Stroke of Genius -- button and magnet division.

• Address: 2248 Dayton Blvd.

• Website: www.etsy.com/shop/jen106

• Telephone: 779-2161

• Owner: Jen Obal

• What's special: Any magnet will hold up a child's report card, but not all of them feature artwork taken from classic pin-ups, scooters, motorcycles or sci-fi and romance pulp artwork. "It's things you don't see everyday that appeal to a niche crowd," said owner Jen Obal. "I think it's just a conversation starter. I have some on my fridge, and when people see it, they are like, 'Where did you get this? This is awesome.' "

• The origin story: Obal began making themed magnets and buttons in early 2010. She saw magnets as another source of income for 2 Stroke of Genius, the promotional arm of her family's business, Scenic City Scooters. Her mother, Kathy Obal, started 2 Stroke of Genius as a way to market for Scenic City and provide supplemental revenue during the winter off season by producing promotional items for other local companies.

• How long to make: The actual button- and magnet-making process takes less than a minute. Design and layout takes longer, between 5-30 minutes.

• Where it's sold: Various crafting, motorcycle or scooter-themed events, as well as via her Etsy site.

• What it costs: $3-$4. Discounts for larger quantities

• Future expansions planned: Obal said she is considering expanding her product line to belt buckles and jewelry featuring similar designs as her buttons and magnets.

• Lessons of the trade: "It's hard to know what people want," Obal said. "There's a lot of trial and error. What I think is a really cool image someone else might not, or I might make only one of an image and have everyone asking for it. That's the biggest thing I've learned: Gauging what people want."