published Thursday, June 9th, 2011

River City Co. unveils new downtown brand

Stickers promoting the River City Co. campaign for downtown Chattanooga
Contributed Image
Stickers promoting the River City Co. campaign for downtown Chattanooga Contributed Image

River City Co. unveiled the new downtown brand Thursday evening, developed in conjunction with the leaders of the top 25 downtown organizations this year, said Kim White, CEO.

“Downtown belongs to all of us,” White said as volunteers unfurled banners featuring the new image from the ceiling of the Waterhouse Pavalion in Miller Plaza.

Downtown’s brand features faces of different Chattanoogans emblazoned with the slogan, “Chattanooga happens downtown.”

River City will post more than 300 banners around downtown, adorned with district-specific identifiers.

The nonprofit development company unveiled the new brand as part of its 25th anniversary celebration, which was attended by planners, politictians and businessmen from all over Chattanooga.

For more information, pick up a copy of Friday’s Times Free Press.

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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NoMyth said...

Great job. Sounds a lot like "sh*t happens". How much did the taxpayers pay for this garbage?

June 9, 2011 at 8:06 p.m.
Stewwie said...

All that brainstorming and this is what they came up with??? Terrible.

Besides, the statement alone is a slap in the face to the rest of the city. The city of Chattanooga is already too big that encompasses most of Hixson, Ooltewah, and East Brainerd in addition to downtown. The tax dollars of the folks in those areas helped pay for this new Chattanooga "brand name" that only focuses on one area of town.

Chattanooga should be de-annexed as it's already too big. But Mr. Littlefield is too stubborn to even consider it. He's too concerned with trying to leave a legacy of establishing a metro government (which most citizens don't want).

June 10, 2011 at 12:10 a.m.
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