Remember all the worried talk just a few years back about Wal-Mart becoming so dominant that it would crush its competitors, and leave Americans with far fewer choices about where to shop? There were even governmental efforts in some places to protect other stores by forbidding Wal-Mart to build.
Well, today it’s clear that Wal-Mart has not become “the only game in town.” Sure, it remains a major retail presence. But it is having to fight to hang on to its share of the market.
“Wal-Mart is in a race against time to give the people what they want before they get comfortable shopping elsewhere,” The Associated Press reported this month.
It seems that during the recession, quite a few of Wal-Mart’s customers started frequenting dollar stores and other low-cost retailers. As a result, the AP noted, “overall traffic [at Wal-Mart] has been down, and revenue at stores open at least a year has posted eight straight quarters of declines on a year-over-year basis.”
That’s an example of how the free market is self-regulating. Stores adapt to changing conditions, or they lose customers. The most successful stores are the ones that are best at figuring out what consumers want, and then giving it to them at a price they can afford. But they always face competition from other stores that hope to attract customers. That acts as a natural check on prices and pushes companies to improve, benefiting consumers.
Unfortunately, government often distorts that process by propping up failing businesses with subsidies and burdening successful businesses with high taxes and undue regulations.
That puts government — not consumers — in the position of picking economic winners and losers.
So many of the economic troubles we face as a nation today could be avoided if we would steer clear of heavy government intervention and let our dynamic market economy play out according to free consumer choice.