• Name: Mountain Valley Market
• Location: 3742 Tennessee Ave.
• Products/services: A wide array of farm fresh fruits and vegetables, local floral arrangements and hand-made soaps, candles and birdhouses. The market will be open year-round and will focus on providing local seasonal produce.
• Age: Starting out as a roadside produce stand in St. Elmo two years ago, the family-owned and operated Mountain Valley Market opened in its freestanding building on Tennessee Avenue on Saturday.
• About the building: The market is currently using about half of the building's 6,000 square feet. It is formerly the home of Blockbuster Video, which shuttered its doors about a year ago in a downsizing. Though positioned directly next to the Bi-Lo in St. Elmo, the business will be competitive and doesn't have much to worry about, co-owner Jonathan McBee said.
• Projected annual sales: Right now co-owners McBee and David Stoner estimate they'll have about $50,000 in their first year. "In produce, it's a lot of hard work, and there's not much money to be made," McBee said.
• Plans for expanding: Within the next year McBee plans to set up three additional locations - Chickamauga, Fort Oglethorpe and East Ridge. He also plans to begin offering a line of organic produce.
- Compiled by staff writer Brittany Cofer, bcofer@timesfreepress.com, 423-757-6476. Follow her on Twitter at twitter.com/brittanycofer.