published Tuesday, March 15th, 2011

Pottery store owner seeks to inspire youth with art

Kimberly McMillian

• What: Decorate and paint unfinished pottery

• Company: Paint the Town Pottery LLC

• Address: 1336 Market St., Dayton, Tenn.

  • photo
    Jennifer Beam, owner of Paint the Town Pottery LLC in Dayton, Tenn., places a completed plate on the shelf for display in her store. Customers can paint their own design on her unfinished pottery before she adds a glazed finish. Beam will open her second store on Thursday in Cleveland, Tenn. Photo by Kimberly McMillian

• New location: On Thursday, a second pottery outlet will open at 4691 N. Lee Highway in Cleveland, Tenn.

• Website: paintthetown.info

• Telephone: 285-5121

• Owner: Jennifer Blevins Beam

• Products/Services: Unfinished ceramic plates and platters, bowls, ashtrays, frogs, cats and dogs, pitchers and ornaments; birthday parties; “Pottery-To-Go”

• Age: 38

• Startup Investment/anticipated annual sales: Under $40,000 for startup of second store; Beam anticipates enough sales to repay the loan

• Target market: All ages. Beam visits schools within a 50-mile radius and assists elementary students with projects year-round.

• Biggest hurdle: Managing her time between the “Pottery-To-Go” at schools, running the current location and opening her second store in Cleveland.

• Challenge: More productivity, less inactivity. Also, she encourages schools to use pottery as tools in the classroom.

• Lesson learned: Bad art is good art, if it comes from the heart.

• Five-year goal: To open stores in surrounding areas, along with a workshop to teach classes on pottery making to customers. She would like to be self-sufficient with providing her own handmade “American-made” pottery, rather than using pottery made from China, Thailand and other countries.

— Compiled by staff writer Kimberly McMillian, kdj424@bellsouth.net.

Comments do not represent the opinions of the Chattanooga Times Free Press, nor does it review every comment. Profanities, slurs and libelous remarks are prohibited. For more information you can view our Terms & Conditions and/or Ethics policy.
please login to post a comment

videos »         

photos »         

e-edition »

advertisement
advertisement

Find a Business

400 East 11th St., Chattanooga, TN 37403
General Information (423) 756-6900
Copyright, Permissions, Terms & Conditions, Privacy Policy, Ethics policy - Copyright ©2014, Chattanooga Publishing Company, Inc. All rights reserved.
This document may not be reprinted without the express written permission of Chattanooga Publishing Company, Inc.