published Friday, May 13th, 2011

One-man shop produces heirloom-quality furniture

• What: Handmade furniture

• Company: Nooga-Wood Custom Furniture

• Address: 315 First Ave., Dayton, Tenn.

• Website:

• Telephone: 883-9929

• Owner: Matt Campbell

• What’s special: Campbell said that, thanks to his design consultations, his customers get exactly what they want and an heirloom-quality finished product. “I build things to last longer than I will,” he said. “I don’t build things that will be breaking down in a few years and be put on the side of the road. I build things to be passed down from generation to generation.”

• The origin story: Campbell said he first became interested in woodworking when he built a wooden box as a high school art project. When he and his wife moved into their home in 2006, he began making projects as a hobby, and he eventually began receiving commissions for work. He officially went into business in 2009.

• How long does it take to make: Campbell said he has a backlog of about two months of work, but he can complete an assignment, including consultation and construction, in two to four weeks, depending on the complexity of the design.

• Where it’s sold: 95 percent of Nooga-Wood’s business is commission-based.

• What it costs: $500 (a simple, small table) to $5,000 (a hutch or king-size bed with elaborate detailing).

• Future expansions planned: Although he said he would eventually like to see his work represented in area galleries, Campbell expressed contentment with his one-man business model that allows him to work efficiently with high attention to detail.

• Lessons of the trade: “Work as efficiently as possible,” Campbell said. “Time is definitely money. You can’t get into the custom furniture-making business if you just enjoy woodworking. Primarily, you have to be a business person first and a woodworker second.”

about Casey Phillips...

Casey Phillips has worked as a features reporter in the Life department since May 2007. He writes about entertainment, consumer technology, animals and news of the weird. Casey hails from Knoxville and earned a bachelor of science degree in journalism and a bachelor of arts in German from Middle Tennessee State University, where he worked as the features editor for the student newspaper, Sidelines. Casey's writing has earned numerous accolades, including first and second place ...

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