published Thursday, November 3rd, 2011

Volkswagen says Passat sales in U.S. best since 2005

Sales for Volkswagen's Passat last month in the United States were the highest in nearly six years for the midsize sedan, according to the German automaker.

Ivan Drury, an Edmunds.com analyst, said VW ought to sustain that level of sales for the Chattanooga-made Passat for the remainder of this year and into 2012.

He said he expects sales of the redesigned Passat, made larger for Americans and sold at a sharply lower base price, will follow those of the compact Jetta.

Last year, VW launched an all-new Jetta, also larger and less costly, and sales are up 62 percent so far in 2011, figures show.

"It's easier to shop against direct competitors," Drury said about how the Passat base model now compares against other midsize cars.

VW Group of America this week reported its dealers sold 5,040 Passats in October, the first full month of sales for the Chattanooga-made vehicle. VW last sold that many Passats in the United States in December 2005, according to the German automaker.

Jonathan Browning, chief executive of VW of America, said in Chattanooga last month that initial Passat sales exceeded expectations. He said the level of interest on the Internet and among dealers is "a good sign."

VW sold up to 80,000 Passats a year at its peak. However, it only sold more than 12,000 last year and just 11,000 in 2009.

Drury said VW, with its U.S. sales up nearly 40 percent last month over a year ago, is gaining momentum.

He said that when an automaker starts getting momentum from one model, such as the Jetta, it can spread.

VW's luxury arm Audi reported record October U.S. sales of 10,225 vehicles, topping the 8,128 sold in October 2010.

The Chattanooga plant officially started production in May and is producing about 400 cars daily, officials said.

about Mike Pare...

Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...

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rjanmozkie said...

It's true as seen in the TV commercial these days. Volkswagen was full introduced to the public knowing its excellent performance and winding reputation to the public. There are such things the auto maker should consider and that is introducing the vehicle to Asian countries as well for revenue purposes. However, aside from the performance, another thing the people would highly appreciate is that ease of maintenance passat has. Not just with the tuning and detailing but there were some replacement parts truly made for enhancements and these include both interior and exterior stuff like headlight, bumper covers, hood, wheels, rims etc. These days, it's easy to get an access to them especially with the wide coverage of the internet.

April 9, 2012 at 8:44 p.m.
jsmith1427 said...

Volkswagen of America vice president of product marketing and strategy Rainer Michel said the company is excited to partner with Hughes Telematics as it introduces connected services to our Technology portfolio.

April 13, 2012 at 10:44 p.m.
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