Readership

DMA (16 county demographic market area)

Daily 196,000 adults

(27% of the adults in the DMA)

Sunday 274,000 adults

(38% of the adults in the DMA)

Weekly 362,000 adults

(50% of the adults in the DMA)

PMA (4 county primary market area)

Daily 167,500 adults

(38% of the adults in the PMA)

Sunday 225,600 adults

(51% of the adults in the PMA)

Weekly 287,000 adults

(65% of the adults in the PMA)

Hamilton County

Daily 118,500 adults

(45% of the adults in Ham Co)

Sunday 151,500 adults

(57% of the adults in Ham Co)

Weekly 194,000 adults

(74% of the adults in Ham Co)

*Data from Scarborough