published Wednesday, October 26th, 2011

Chattanooga getting Fiat dealership after 20-year absence

Fiat cars are displayed at a retailer in Milan, Italy, in this April 2011 file photo.
Fiat cars are displayed at a retailer in Milan, Italy, in this April 2011 file photo.
Photo by Associated Press /Chattanooga Times Free Press.
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New Fiat automobiles will begin to arrive next week in Chattanooga, as the city becomes home to one of the first Fiat dealers in the United States after a 20-year absence.

Crown Fiat on Chapman Road will open within a month, according to the Crown Automotive Group, which already owns the nearby Crown Chrysler, Dodge, Jeep Ram.

According to the dealership, “Crown Automotive will be among the first in the nation to sell the 2012 Fiat 500, and offer parts and service.”

The addition of new autos from Italian automaker Fiat, which owns a majority stake in Chrysler, could also lead to the introduction in Chattanooga of the Italian luxury brand Alfa Romeo in 2013, officials say.

Spokeswoman Amanda Tossberg said that Crown is currently adding employees to specialize in Fiat, and will add more as the brand grows with the addition of the Alfa Romeo.

Crown will also begin construction of a new Fiat-centric facility on the property, which should be completed by 2013, Tossberg said.

Crown Chrysler’s current general manager, Tim Roussell, will also serve as general manager for the new Fiat dealership.

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about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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Salsa said...

There is a reason that no one has missed them for 20 years.

October 26, 2011 at 1:32 p.m.
MetroMax said...

FIAT use to stand for Fix It Again Tony. I wonder if anything has changed?

October 26, 2011 at 8:08 p.m.
rjanmozkie said...

When it comes to Italian vehicles, Fiat is the name that is leading as of the moment. With its innovative designs, safety and straightforward maintenance, people used to put their trust in them. Some of the famous models they have launched on the market were the punto and the bravo which are now generating a massive sales. On the other hand, they are recently catering replacement car parts, which are very useful to people who used to preserve their vehicles for good.

December 19, 2011 at 8:57 p.m.
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