published Saturday, September 24th, 2011

Steak & Sushi restaurant offers varied menu in Hixson

Owner Ken Dong  prepares to deliver a plate of sushi to customers at the Fuji Steak and Sushi restaurant he has opened on Overnite Drive, across I-75 from Hamilton Place.
Owner Ken Dong prepares to deliver a plate of sushi to customers at the Fuji Steak and Sushi restaurant he has opened on Overnite Drive, across I-75 from Hamilton Place.
Photo by John Rawlston.

• Name: Fuji Steak & Sushi

• Location: The new restaurant is just off Highway 153 in Hixson at the corner of Gadd Road, the third Fuji restaurant in the area.

• Owner: Ken Dong

• Food: The restaurant's specialty is in the title: steak and sushi. There's lots of each, with a lengthy menu that ranges from a couple of dollars for soup and less expensive entrees up to $50 for a sushi meal for three. Special menus offer $1 sushi during the week, including popular options like California rolls, salmon and tuna. Patrons sit at the grill and watch the chef create their meal; they can enjoy fresh sushi at a special sushi bar, or they can sit at a table with a normal menu. A full bar is also available.

• Appearance: The restaurant has a warm atmosphere, with generous use of wood and stone under comfortable lighting. A touch of modernity is lent by the creative use of recycled steel, tile and glass accents.

• Age: The restaurant celebrated its grand opening on Sept. 9.

• Startup investment: $500,000

• Estimated annual sales: $100,000

• Target market: The restaurant has found success with families, and children especially enjoy the hibatchi grill. The quiet tables are also acceptable for dates or for a ladies night.

• Biggest hurdle: The restaurant's construction took longer than expected because of delays with inspections, wiring and the aquisition of materials, pushing back the opening from March to September.

• Biggest reward: Now that the restaurant is finished, hearing the compliments from customers about the new look is extremely rewarding, employees say.

• Challenges in the future: Building customer loyalty in a new location

• Lesson learned: Getting many bids for work is important.

• Five-year goal: To build another store

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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esaletnik said...

Estimated annual sales: $100,000 ??

There is not going to be much left after paying the mortgage, for food and labor. I'm willing to bet that expenses for a restaurant of that size is well over $100,000 a year.

September 24, 2011 at 9:41 a.m.
Oz said...

$100k is all they will report to the IRS.

September 24, 2011 at 10:38 a.m.
hehateme said...

Yeah, that $100k/yr comes out to ~$275/day in sales. I agree it's missing an extra digit in there. It's not a hotdog stand.

September 26, 2011 at 6:24 p.m.
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