published Friday, April 13th, 2012

SmallBiz: Longtime bicycle racer opens shop near Enterprise South

Robert Allen Binkley is the owner of Enterprise Bicycles, a new shop in the Heritage Park center near the intersection of I-75 and Bonny Oaks Drive.
Robert Allen Binkley is the owner of Enterprise Bicycles, a new shop in the Heritage Park center near the intersection of I-75 and Bonny Oaks Drive.
Photo by John Rawlston.
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Name: Enterprise Bicycles

Location: 7625 Hamilton Park Drive, Suit 23, just off Interstate 75

Owner: Robert Allen Binkley, a longtime bicycle racer who has worked at other bike shops in Chattanooga.

Started: Opened in March

Products: Enterprise Bicycles is an authorized Jamis Bicycles and Sunday Bicycles dealer. Binkley said the bike shop sells and services bicycles and accessories. Although Chattanooga has at least a half dozen other independent bike shops, Enterprise Bicycles is the only store near the popular Enterprise South Nature Park or within an 8-mile radius, Binkley said.

Initial investment: $180,000

Staff: Binkley and his wife, Julie, work at the store with two other employees

Prices: Most bikes range in price from $189.99 for a junior child's bike up to as much as $10,999 for the Jamis Zenith Pro.

Anticipated first year sales: $750,000

Five-year goal: Binkley would like his own property for his store and to continue to grow the business.

Telephone: 423-508-8101

about Dave Flessner...

Dave Flessner is the business editor for the Times Free Press. A journalist for 35 years, Dave has been business editor and projects editor for the Chattanooga Times Free Press, city editor for The Chattanooga Times, business and county reporter for the Chattanooga Times, correspondent for the Lansing State Journal and Ingham County News in Michigan, staff writer for the Hastings Daily Tribune in Nebraska, and news director for WCBN-FM in Michigan. Dave, a native ...

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