Robert Allen Binkley is the owner of Enterprise Bicycles, a new shop in the Heritage Park center near the intersection of I-75 and Bonny Oaks Drive.

Name: Enterprise Bicycles

Location: 7625 Hamilton Park Drive, Suit 23, just off Interstate 75

Owner: Robert Allen Binkley, a longtime bicycle racer who has worked at other bike shops in Chattanooga.

Started: Opened in March

Products: Enterprise Bicycles is an authorized Jamis Bicycles and Sunday Bicycles dealer. Binkley said the bike shop sells and services bicycles and accessories. Although Chattanooga has at least a half dozen other independent bike shops, Enterprise Bicycles is the only store near the popular Enterprise South Nature Park or within an 8-mile radius, Binkley said.

Initial investment: $180,000

Staff: Binkley and his wife, Julie, work at the store with two other employees

Prices: Most bikes range in price from $189.99 for a junior child's bike up to as much as $10,999 for the Jamis Zenith Pro.

Anticipated first year sales: $750,000

Five-year goal: Binkley would like his own property for his store and to continue to grow the business.

Telephone: 423-508-8101