AIR TRAFFIC CURVE
Chattanooga Airport boardings and percent gain or loss over prior year:
2011 — 304,016, up 4.3 percent
2010 — 291,388, down 6.1 percent
2009 — 310,414, up 3 percent
2008 — 301,338, down 2 percent
2007 — 307, 500, up 20.6 percent
Source: Chattanooga Airport
Despite a shaky national economy, Chattanooga Airport passenger traffic rose in 2011 and officials are ready to power up a new marketing campaign to bolster boardings.
Terry Hart, the airport’s interim chief executive, cited the Chattanooga area’s business climate and competitive air fares with helping drive a 4.3 percent hike in passenger traffic.
The airport boarded 304,016 people last year, up from 291,388, figures show. The increase comes after a 6.1 percent drop in 2010 over 2009.
The increase last year beat projected national traffic numbers, which are expected to climb only a percentage point or two when final figures are in, said Steve Lott of the Airport Transport Association of America.
“They’re maybe up a smidgen,” he said, adding traffic nationally is expected to come in at about 720 million passengers.
Dan Jacobson, Chattanooga Airport Authority chairman, said local numbers “speak well for a pretty tough year.” He cited regional travelers flying out of Chattanooga rather than out of an another airport.
“Each time we choose to fly out of Chattanooga, we’re keeping local dollars circulating in the local economy,” Jacobson said.
Christina Siebold, the airport’s marketing director, said the facility has begun a rebranding effort to freshen up its efforts to reach travelers.
“We felt this was an ideal time because we have so many new people moving into the region with new businesses starting here,” she said.
Siebold said new print and TV ads will hit the message of service. Airport officials last year approved spending $140,000 for Big Communications of Birmingham, Ala., to finish implementing the rebranding effort, including ads and media buys.
Siebold said the ads also will aim at the business traveler.
“That’s a huge demographic,” she said.
Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...