Volkswagen of America today unveiled its Super Bowl commercial nearly a full week before the game.
This is the fourth consecutive year that Volkswagen has advertised during the Super Bowl as the German automaker seeks to continue to gear up U.S. sales.
"The big game presents an unparalleled creative opportunity to represent the Volkswagen brand," said Tim Mahoney, VW of America’s Chief Product and Marketing Officer. "We're excited to reveal this year's campaign, 'Get In. Get Happy,' which is designed to bring a jolt of happiness to viewers daily lives."
The commercial features a man who brightens up his dreary office environment with a positive attitude and inexplicable Caribbean accent.
The 60-second spot builds on Volkswagen's heritage of "human stories, told simply," according to the automaker.
Last week, the company unveiled a teaser spot, dubbed Sunny Side, that featured a short clip of the meltdown of former minor league manager Phillip Wellman at AT&T Field in Chattanooga in 2007.