• Name: The Industrial Farmhouse
• Owners: David Mitchell and Mark Oldham
• Location: 411 W. 20th Street, Chattanooga
• Service: Handmade furniture design and manufacturing
• Opened: The company filed for its articles of incorporation in March
• Staff: Eight full-time and two part-time employees
• How it got started: David Mitchell and Mark Oldham couldn’t find tables that looked quite right for TerraMae Appalachian Bistro, their upscale restaurant at Stone Fort Inn. So, last September, Mitchell got creative and designed a table himself. The “TerraMae bar,” as it’s informally called, has been Industrial Farmhouse’s most popular seller, at $595. Before opening shop in Southside, Mitchell worked out of a wood shop in the attic of his North Chattanooga home. Mitchell’s wife, Melanie Hockenberry, suggested he put the pieces on etsy.com. The company still sells through the handmade marketplace website, though not exclusively.
• What is unique: All of the furniture is handmade, and as much as possible comes from reclaimed wood and metal. Barns, warehouses and factories are the best sources for old wood, and Industrial Farmhouse often finds out the timber through word-of-mouth. Industrial Farmhouse pieces have a narrow signature texture along their edges, created by a metal grinding bit.
• Strategy: All the wood and metal workers can contribute to designing and building the furniture. The process sometimes starts with Mitchell posing a conceptual idea: a wood-beam couch or a bike rack, for example. In the case of the bike rack, some team members came up with and then created three unconventional wall-mounted prototypes (one of which includes a bookshelf), which should be available for sale in the coming week. The team does all the work on-site, from cutting and clamping to sanding and adding metal accents. Several team members don’t have run-of-the-mill titles: Steve Luttman is a “Wood Guru,” and Daniel Balog is a “Metal Master,” for example.
• Online: theindustrialfarmhouse.com
• Phone: 423-805-7415
Compiled by staff writer Mitra Malek, who can be reached at email@example.com or 423-757-6406.
Mitra Malek writes about business, particularly Chattanooga's tech, entrepreneurial and venture capital communities, as well as tourism. Before coming to the Times Free Press she reported for the Sarasota Herald-Tribune, Tampa Bay Business Journal, Journal Inquirer and Asbury Park Press. She spent eight years reporting for The Palm Beach Post, where she covered a state cancer cluster investigation. Her work at the Post covering government won her honors from the Society of Professional Journalists and ...