Construction has begun on a $100 million luxury vinyl tile and plank plant in Dalton, Ga.

Belgian flooring manufacturer IVC has upped its commitment to Dalton with plans for a massive $100 million luxury vinyl tile plant, $20 million more than initially expected.

The new vinyl plant -- IVC's second in Dalton -- will create 200 jobs when the 300,000-square-foot factory opens in the spring of 2015. The flooring giant is ramping up production of luxury vinyl tiles, which have grown in popularity, said Xavier Steyaert, co-CEO of IVC US.

Dalton won an apparent bidding war among cities in Northwest Georgia to host the plant, which will be the largest in the U.S. when complete. Its existing U.S. plant produces vinyl flooring in a sheet, rather than a tile format.

Demand for vinyl flooring is high and growing higher. After building its U.S. sheet vinyl plant in 2011, IVC in 2012 built a luxury vinyl plank and tile plant in Belgium to supply all its customers around the world, and to replace production in the Far East.

A third new plant in as many years is now necessary to meet demand, said officials of IVC, which boasts sales of about $400 million per year.

"It's the hottest product right now," said Angelina Cebrian, marketing and communications manager for IVC.