published Thursday, March 20th, 2014

Playing with Fire

Jack Daniel’s set to launch red-hot cinnamon whiskey

  • photo
    Jack Daniel’s Tennessee Fire will debut in April in three test states: Tennessee, Oregon and Pennsylvania.
    Photo by Contributed Photo /Chattanooga Times Free Press.

The Jack Daniel Distillery is set to introduce a new red-hot cinnamon spirit in three test markets in April. Jack Daniel’s Tennessee Fire is crafted with the company’s Old No. 7 whiskey and naturally infused with a proprietary red-hot cinnamon liqueur. It will be available in Oregon, Pennsylvania and the Lynchburg distillery’s home state of Tennessee.

Based upon the success of Jack Daniel’s Tennessee Honey and the growing popularity of flavored whiskeys, distillery officials said they wanted to offer another Jack Daniel’s flavor option.

“The flavored whiskey category continues to grow, and we think the time is right to offer our Jack Daniel’s Old No. 7 whiskey with the heat and spice of our own red-hot cinnamon liqueur,” said John Hayes, senior vice president, managing director of Jack Daniel’s. “We’re always listening to our friends and look forward to this test launch to let them try it, make sure it meets their expectations, and then we’ll go from there. But we think they’re really going to like it.”

Jack Daniel’s Tennessee Fire will be available at 70 proof and priced in line with Jack Daniel’s Tennessee Honey. It is meant to be served as a chilled shot.

Company officials did not give a time frame for how long the limited-market test will take place.

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