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Durham’s numbers say it all: successful real estate transactions, satisfied customers

Tuesday, Nov. 18, 2014

Statistics can be dull, and they almost never paint a complete picture of a topic. But they can also be a vital source of support in showing that a business is working.

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    Randy Durham.

Need an example? Take real estate agent Randy Durham, who is celebrating his 20th year in the industry and has the statistics to back up his reputation as a successful advocate for his customers.

“This year we’ve sold over 140 homes so far, consistently selling over 150 per year,” said Durham, who is the 2015 president-elect of the Tennessee Association of Realtors. “When you have that much experience selling homes, others can’t compete. We have a large repeat-customer base, which proves we’re doing our job, and referrals are a large part of our business.”

Durham is licensed in Tennessee, Georgia and Alabama, and he consistently ranks in the top 10 Realtors for Greater Chattanooga MLS sales. In fact, at more than $21 million, his 2013 sales totaled nearly 14 times that of the average Chattanooga-area agent – a testament to his experience and marketing methods. In total, he’s sold nearly 1,300 homes.

But Durham is more than just his numbers; he’s got the experience, the skills and the attitude necessary to master the industry and keep customers happy.

The Keller Williams agent has worked in the tri-state region that whole time, giving him unparalleled knowledge of what Chattanooga-area buyers and sellers want and need. His extensive experience means that his team of 11 knows how to make transactions quickly and thoroughly, said Durham.

“We have developed many systems over the years to make sure we’re efficient: marketing, client care, follow-up,” he said. “We take each property that we take on and use an independent marketing strategy. There’s no cookie cutter approach. There’s much more involved than sticking a sign in the yard.”

But while efficiency is important, Durham said it’s even more important that his clients receive the information, assistance and professionalism they deserve – and that’s exactly what happens when buyers and sellers work with his office.

“I’m always staying focused on making sure I’m up-to-date with all current real estate trends. I spend a lot of time in classes, education and studying the market,” he said. “I pride myself on ensuring everyone on the team is highly professional and treats the client as their No. 1 priority.”

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Durham doesn’t just assist customers with buying and selling. He also makes it a point to be as involved as possible in local, state and national associations.

He’s held leadership positions in the Tennessee Association of Realtors, the Greater Chattanooga Association of Realtors, the Northwest Georgia Council of Realtors, and the Chattanooga Multiple Listing Service, among others. He’s also a member of the National Association of Realtors and the Georgia Association of Realtors.

But Durham also applies his knowledge of real estate and finance to other community groups and causes - a responsibility he takes seriously, from longtime treasurer at Grace Episcopal Church to president of his neighborhood association last year. Perhaps most impressively, he’s gotten to share his background, expertise and ideas for Chattanooga’s future as a member of Mayor Andy Berke’s affordable housing task force and as a member of the THRIVE 2055 coordinating committee. THRIVE 2055 is a threeyear, public-private initiative to shape the future growth of the 16-county region that encompasses Chattanooga.

Durham takes great pride in his community involvement, just as he takes pride in helping clients find the home of their dreams.

“I like to stay engaged on the global field, the state level and in the community as well,” Durham said, and the resulting wisdom continues to be clearly visible in the way he does business.

MORE INFORMATION

Durham’s office is located at 202 Manufacturers Road in North Chattanooga. Call the office at 423-664-1900 or visit randydurham.com to find out more about Durham and his team, view listings and more.

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