Memorial Health Care System will be changing its name to CHI Memorial, part of a system-wide branding strategy launched by parent organization Catholic Health Initiatives.Memorial Health Care System will be changing its name to CHI Memorial, part of a system-wide branding strategy launched by parent organization Catholic Health Initiatives.
A new name and logo will be applied to each of CHI's markets over the next several months, an announcement from Memorial said.
"Today's announcement is the next step towards creating a highly-focused system that is dedicated to providing world-class health care to our community," says Lisa McCluskey, vice president of marketing and communications.
In addition to the new name and logo, the new brand for CHI Memorial includes the theme line: "Imagine better health."
Memorial was founded as a nonprofit hospital in 1952 and was run by the Sisters of Charity of Nazareth until 1997, when the hospital joined CHI.
With 89 hospitals and hundreds of outpatient centers, assisted living and other facilities in 18 states, CHI is one of the nation's largest nonprofit health systems.
The new branding, in development for more than a year, is the first change in the branding strategy of CHI since it was formed in 1996.
The new strategy "retains the familiar names of valued local health care facilities while simultaneously elevating the national brand across CHI's far-reaching network," a release from the hospital said.
CHI's new symbol is the image of a guiding star and cross - "four shapes that come together to create a visual representation of the organization's passion around its common mission to create healthier communities," the release said.
See more in tomorrow's Times Free Press.