Volkswagen hires sales, marketing vice president

Staff File Photo by Dan Henry / The all-new Volkswagen Atlas was unveiled to Volkswagen Chattanooga employees during a quarterly all-team meeting late last year. The SUV hit dealerships this month.
Staff File Photo by Dan Henry / The all-new Volkswagen Atlas was unveiled to Volkswagen Chattanooga employees during a quarterly all-team meeting late last year. The SUV hit dealerships this month.

Volkswagen of America today announced the appointment of Derrick Hatami as executive vice president of sales and marketing.

He will be responsible for setting and driving the sales, marketing, product planning and after-sales strategy for the company in order to help promote growth, improve processes and elevate dealer satisfaction, the company said. He will report to Hinrich J. Woebcken, president and CEO of Volkswagen of America.

"His proven record of leadership experience in the automotive industry will serve as an asset as we work towards growth in the U.S. market," said Woebcken in a statement.

Hatami has more than 17 years of automotive and related experience having worked for Hyundai and Nissan. Earlier in his career he worked for JD Power & Associates and Accenture, serving as a strategy consultant to the automotive industry.

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