CBL teams with Women's Wear Daily for gift guide

Inside Hamilton Place Mall, shoppers line the walkway Thursday morning in prior to the opening of H&M, CBL's newest tenant at Chattanooga's largest shopping mall.
Inside Hamilton Place Mall, shoppers line the walkway Thursday morning in prior to the opening of H&M, CBL's newest tenant at Chattanooga's largest shopping mall.

Shopping center operator CBL Properties today announced a strategic holiday partnership with fashion and retail trade publication Women's Wear Daily to produce the "Ultimate Holiday Gift Guide."

Chattanooga-based CBL curated the gift guide with retailers across its national portfolio, highlighting some of the most coveted looks and trends for this holiday season, the company said. The complete guide is available on WWD's website and is shoppable in-store across CBL's portfolio.

"In partnering with WWD to create this gift guide, we are combining digital and physical channels to capture the imagination and engagement of our customers through this unique holiday shopping experience," said Stephen Lebovitz, CBL's chief executive, in a statement. "The guide acts as inspiration for shoppers to find the perfect gift for anyone on their list and also offers the ability to win every single item in the guide. This holiday season for us has been about creating excitement, including closing on Thanksgiving and making Black Friday the focal point of the start of the holiday shopping season."

Consumers that purchase any of the items from the gift guide can text the word "GIFT" to 47056 and follow the prompts in the reply to be entered to win the entire gift guide - a $5,000 value, according to CBL. Additionally, 15 second place prizes, one for each one of the looks, will be given out.

"In today's challenging retail environment, CBL is stepping up its corporate marketing with innovative programs such as the Ultimate Holiday Gift Guide," Lebovitz said.

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