Tryall was the winner Monday night of Will This Float?, an annual business pitch competition that showcases up-and-coming startup ideas in the Chattanooga area.
Tryall is a web and mobile platform that lets users try out subscription-based products at no charge "without the typical stresses of free trials," the startup business says.
Second place went to two startup companies: Please Assist Me, a platform that lets people outsource their weekly household chores to a personal assistant, and to Swayy Hammocks, which plans to sell patented, lightweight insulated hammocks for backpacking.
Tryall also was the people's choice winner at the event.
Eight participants made their "pitches" - quick summaries of their business plans and funding requests - to an audience of about 200 people on the second floor at River Place, a building downtown that houses Puckett's Restaurant near the Tennessee Aquarium.
This is the eighth annual Will This Float?, which is put on by The Company Lab (Co.Lab), a nonprofit startup accelerator that supports entrepreneurial growth in southeast Tennessee.
Will This Float has been host to 67 startup companies that have received $42 million in capital, said Marcus Shaw, Co.Lab's chief executive.
Contact staff writer Tim Omarzu at tomarzu@timesfreepress.com or www.facebook.com/MeetsForBusiness or on Twitter @meetforbusiness or 423-757-6651.