WRCB-TV Channel 3 to expand evening news with 'First at 4:00'

Hour-long newscast to be the first in its timeslot in the Chattanooga market

Screenshot of WRCB's Twitter page.
Screenshot of WRCB's Twitter page.

WRCB-TV Channel 3 is expanding to offer another hour of local news each weekday, according to a news release. The station will launch the Chattanooga market's first 4 p.m. newscast on-air and across its livestreaming platforms this fall.

"We know that the Tennessee Valley counts on us when news breaks or severe weather threatens our area," said Tom Tolar, WRCB's president and general manager in the news release. "This expansion reflects our ongoing commitment to providing local programming that the Tennessee Valley expects from our experienced staff of journalists."

David Carroll and Cindy Sexton will co-anchor "First at 4:00" in addition to "Live at 5:00" and "Eyewitness News at 6:00." Meteorologist Brittany Beggs will join them at 4 p.m. and become the primary meteorologist for "Eyewitness News at Noon."

"Not only are we expanding on-air, we are ... adding additional resources to our newsroom to ensure our team is the first viewers turn to in the afternoons," said Callie Starnes, WRCB news director.

"The Ellen DeGeneres Show" on WRCB will move to 3 p.m. when "First at 4:00" debuts, according to the release.

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