For real estate broker Grace Frank, creating successful listings is a science and one of her strongest assets as a real estate professional.
"I approach listings very differently than most agents," she said. "I approach each one as a campaign where I'm the campaign manager."
An accomplished real estate professional with an MBA in marketing, she has a unique process for each listing that helped her personally achieve more than $20 million in real estate transactions in 2012 alone.
"I take every property as its own unique property to maximize its ability to capture the right buyer," she said.
Before taking on a listing, Frank said she evaluates the property and makes sure it's a good fit for her business. She then develops an individual listing strategy that she directs to a target audience. Frank said one of the key aspects of her listings is commissioning professional photographs for each property that highlight its best elements. Instead of taking them herself, she hires a professional to make sure they are the best quality possible.
"A picture is worth a thousand words," she said. "Having pictures that actually showcase the property, that's two-thirds of the battle right there."
Frank also employs a professional writer to create custom wording for the listing and uses a variety of technological platforms to present the listing to the public.
"Ninety-four percent of buyers are on the Internet looking for property," she said.
To help maintain her online brand representation and sell more of her listings, Frank recently overhauled all of the Grace Frank Group's websites. She said the new changes make them easier for people to access from a search engine and have improved their readability thanks to a new blog roll format.
In addition to the websites, she also includes a QR code on all her listing fliers so people can easily access a virtual tour of the property.
"I always try to stay abreast of the latest technology to put my properties in front of as many eyes in as many mediums as possible," she said.
Frank said her team also makes sure to manage the listings weekly and regularly tweaks strategies that aren't working as well as they could be. "I'm very passionate about what I do and I think I'm very good at it," she said. "I really enjoy the challenge of figuring out how to make something work that hasn't been working."
For Frank, assisting people buy and sell houses is more than just a business. Frank said she is intensely passionate about helping people make and capitalize on what will likely be the most important investment of their lives. From first time home buyers to those looking to invest in real estate property, Frank said she and her company can help.
Aside from listings, the Grace Frank Group's other areas of expertise include green building,luxury living and investment properties. Frank is also involved in nonprofit work with Habitat for Humanity and Girls Inc. of Chattanooga.
For more information visit www.gracefrankgroup.com or call 423-355-1358.
"I'm very passionate about what I do and I think I'm very good at it. I really enjoy the challenge of figuring out how to make something work that hasn't been working." - Grace Frank, principle of Grace Frank Group and affiliate broker with Remax Renaissance Realtors