Contact: 423-285-5820 or email at firstname.lastname@example.org
Owner: Lisa Nelson was a nurse before venturing into the tanning and health spa with her fiance and co-owner, Lonnie Rogers.
Inspiration behind the name: Nelson shared how her expertise in the medical field prompted her to find a way to "intertwine it" with a place for people to relax or tan.
Products and service: Tanning beds and lotions; far infrared medical saunas, used to aid with the relief of migraines or stress, pain management, cardiovascular health, skin conditions, weight loss; Disney snow globes; and "one-of-a-kind" shell jewelry and candles.
Investment: Nelson said it cost under $30,000 initially, but that "it's hard to give a good estimate" for the annual sales.
Prices: Tanning visits cost $4.50 each. Sauna usage costs $7 for 15 minutes or $11.50 for 30 minutes. Packages are available for five-visit, 10-visit or 15-visit increments and used for either tanning beds or saunas, up to a year from the purchase date.
Target market: "I want the avid tanners," she said, and to help those with health needs to use the saunas. Since its opening in June, the spa has had over 200 clients.
Biggest challenge: Advertising for a new business has been a challenge, she said, along with "overcoming the fears of failing" and taking steps slow to build on a good foundation.
Five-year goal: "We're looking forward to raising this baby from ground up" and have plans to expand in January with five additional beds, Nelson said.
-- Compiled by Kimberly McMillian, who is based in Rhea County. Contact her at email@example.com.