VW "Dog Strikes Back" ad 'favorite,' Adbowl says

VW "Dog Strikes Back" ad 'favorite,' Adbowl says

February 7th, 2012 by Staff Report in Business Around the Region

Volkswagen's "Dog Strikes Back" was rated the favorite commercial during Super Bowl on Sunday, according to Adbowl, an ad ranking website for consumers.

"There was a lot of back and forth for the top spot as the viewer ratings came in through the evening," said Steve McKee, president of the marketing firm McKee Wallwork Cleveland, in a statement.

The company that developed Adbowl said the other top five spots were: "Doritos: Man's Best Friend," "Bud Light: Rescue Dog," "M&M's: Ms. Brown," "Skechers: Mr. Quiggly."