Small Biz: App brings social media together in categories

Small Biz: App brings social media together in categories

March 15th, 2013 by Shelly Bradbury in Business Around the Region

Brandon Mihai , left, and Scott Gammenthaler own the social media aggregate business, Spotlife. Their company has designed a smart phone app that collects and organizes a client's various social media.

Photo by John Rawlston /Times Free Press.

Name: Spottlife

Owners: Scott Gammenthaler and Brandon Mihai

Location: 3804 St. Elmo Avenue

Launched first app: Dec. 23, 2012

Service: Spottlife is a social media aggregation app that brings together content from various social media sites -- Twitter, Facebook, Instagram and Google Plus -- and organizes that content by category. The app categorizes posts based on key words and phrases so that, for example, all rock climbing posts show up together in the rock climbing category and all news-related posts show up together in the news category.

Prices: Free mobile app

Staff: 6

How it got started: Gammenthaler and Mihai were classmates at Southern Adventist University -- both studying international business -- when the idea for Spottlife was born. "We were sitting in class in college and we were sifting through our feeds and we kept seeing stuff about new dresses that these girls boght or some stupid sports team, and we wanted to have a way to categorize the posts," Gammenthaler said. "So you only see what you're interested in."

Initial investment: $100,000

How it works: Spottlife is different from other social media aggregation sites like HootSuite or TweetDeck because those sites present content in a time-based way. Spottlife is the only app that presents content in a category-based way, Gammenthaler said. This category-based approach allows Spottlife to sell hyper-targeted advertising.

Long-term goal: The brand-new mobile app currently has 700 users. Gammenthaler and Mihai want to hit 100,000 users by May and 1 million by the end of the year.

Why Chattanooga: "In a market like Chattanooga, we're not a dime a dozen like we would be in say Boston or Silcon Valley," Gammenthaler said.

Contact: or 423-320-5025.