Volkswagen has appointed Hinrich J. Woebcken as head of its North America region effective April 1, assuming responsibility for all the activities of the VW brand.
The move will allow the company to move forward with strategic reinforcement in the region and is bundling development, procurement, production and sales activities in the USA, Mexico and Canada.
Woebcken, 55, also becomes chairman of Volkswagen Group of America, Volkswagen Mexico and Volkswagen Group Canada. The function of president and CEO of Volkswagen Group of America remains unchanged with Michael Horn continuing to hold this post.
Woebcken, prior to joining Volkswagen, was a member of the executive board and CEO of the commercial vehicle systems division at Knorr Bremse AG.
Volkswagen global brand CEO Dr. Herbert Diess said the USA is and will remain a key core market.
"With his international experience Mr. Woebcken will make an important contribution to the brand's positive development in the region," he said.