Tennessee had nine of the top 500 business brands in America in 2018, according to Brand Finance. The most valuable brands in the state, and their national ranking, are:
1. FedEx, No. 35
2. Dollar General, No. 124
3. AutoZone, No. 175
4. Jack Daniels, No. 204
5. International Paper, No. 212
6. Tractor Supply, No. 361
7. Hampton Inn, No. 371
8. Evision Healthcare, No. 457
9. Unum, Chattanooga, No. 498
Source: Brand Finance U.S. 500 ranking is based upon ISO 20671 international standard on Brand Evaluation. Brand Finance was instrumental in crafting both the newly released standard on qualitative Brand Evaluation as well as the ISO 10668 – the international standard on quantitative Brand Valuation, adopted in 2010.