Small Biz: Fetch! offers insured, in-home services for pets

Small Biz: Fetch! offers insured, in-home services for pets

January 18th, 2013 by Shelly Bradbury in Business Diary

Will Feldman, photographed in his Red Bank apartment with his dog Nova and his cat Cheeto, is about to start a new business called Fetch! Pet Care. Clients will be able to arrange for in-home pet care while they are away, an alternative to kennel boarding.

Will Feldman, photographed in his Red Bank apartment...

Photo by John Rawlston /Times Free Press.

Name: Fetch! Pet Care of Chattanooga.

Owner: Will Feldman.


Hours: 8 a.m. to 8 p.m. daily.

Opening: Feb. 1.

Staff: Between three and six insured, background-checked pet-sitters.

Services: "We offer dog walking; in-home care for dogs, cats, fish, reptiles; yard cleanup. If they're out of town we could change the lights, take the mail in -- basically if the client needs it, we'll provide it," Feldman said.

Prices: $18 for 30-minute in-home visit; $20 for 30-minute walk.

How he got started: Feldman came to Chattanooga in 2007, and didn't find his passion in school. "I've always loved animals and I've always had a natural entrepreneurial spirit, so I wanted to provide quality pet care in Chattanooga and I knew I could do that here," he said. "And Fetch! Pet Care is the biggest franchise and has a solid reputation as the most trusted pet care provider."

Initial investment: $20,000.

Marketing plan: "Advertising at Petco, veterinarians, retirement communities -- you name it, I'll probably go there. I'll hand out business cards and fliers."

Five-year goal: My goal would be to provide great pet care all across Chattanooga. From my experience, dogs like to go out -- and then come back home. It's less stressful on them.

Pets: Nova, a gray and white pitbull, and Cheeto, an orange tabby cat.

Contact:; 423-933-2052