Q: I've read that shoppers who ask for a discount usually get one. While I don't know if I have the nerve to bargain, I'd appreciate some hints if my courage permits. – Harry Haggler
A: Dear Mr. Haggler: While I certainly don't wish to insult your name, let's use the more-gentle term "negotiate" and, yes, this process does work. In fact, studies show that more than 90 percent of consumers who ask for discounts receive at least $50 or more (depending upon the item), on electronics, furniture, appliances, clothing, even medical bills. With the start of a new year, hopefully filled with prosperity and consumer savviness, follow these tips for successful price decreases in 2017.
* Watch your manners. Friendliness and courtesy are key to getting your desires. Appropriate dress can be important as well. The customer is more likely to be effective if dressed well. Forget the slovenly jeans and torn sweatshirt but, also don't try to bargain when overdressed; the former may elicit suspicion and the latter suggests wealth and the ability to pay more.
* Begin at the top. Your bargaining power goes nowhere if you talk with someone who doesn't have the power to make decisions. Always ask for the manager before beginning the discussion. If making major purchases, be sure the manager knows you've done your research. For example, if the same item is cheaper elsewhere, say something: "I'd love to buy this [refrigerator, computer, ring, etc.] from you. Can you do any better on your price?" Be prepared to name a price, but first fairly lowball an amount. For instance, let's say that identical exquisite sapphire ring sells at Sam's Club or Costco for $375 - $125 less than the jewelry store where you're shopping. If you're willing to pay $450 to save the time and energy of driving across town, begin with $400. Hopefully, the manager will compromise somewhere around that $450 offer and seal the deal.
* Cold hard cash frequently does the trick. To avoid paying credit card fees, a merchant often knocks off some bucks if offered cash. In fact, "Ultimate Cheapskate" Jeff Yeager suggests flashing the cash during the negotiation. Seeing all that green may push your best offer to the finish line.
* Ask for discounts, such as AARP or AAA. These promotions are special deals that salespeople can offer but only if the customer mentions them first. (I had a taste of this last week when the hubby and I ate at a local restaurant. I asked if a senior discount applied and was pleasantly rewarded with a 10 percent reduction.)
* Wait until week's end. During this time, retailers are anticipating some time off work, and salespeople want to meet their weekly quotas. The best deal-making usually occurs on Fridays and before holidays or three-day weekends.
Happy haggling and Happy New Year!
Contact Ellen Phillips at consumerwatch@timesfreepress.com.