Boutiques moving to Warehouse Row

Boutiques moving to Warehouse Row

May 22nd, 2009 by Mike Pare in Businesstopstory

Staff Photo by Margaret Fenton A trio of high-end Chattanooga boutiques will relocate to Warehouse Row at 12th and Market Streets this summer.

A trio of Chattanooga's high-end boutiques will relocate to Warehouse Row this summer.

Revival, Amanda Pinson Jewelry and Embellish will shift to the downtown shopping center that's remaking itself from an outlet mall to a collection of regional retail merchants.

The three retailers were looking for a signature location to create a high-end shopping district downtown, according to a Warehouse Row official.

"The trio's sophisticated style and energy are integral to Warehouse Row's dynamic new spirit," said George Krauth, Warehouse Row's business development and leasing manager.

Revival creators Billy Woodall and Rodney Simmons said the new location allows the retail store and its design study to combine.

"We've been seeking to enlarge our showroom experience in the Southside community where Revival was born," Mr. Simmons said about the store now located on West 13th Street in the historic Passenger Baggage Building.

Amanda Pinson Jewelry owner Amanda Pinson, whose business shares the Baggage Building, said Warehouse Row is gathering complementary merchants into a chic enclave.

"Moving to Warehouse Row's new collective allows an even richer shopping experience for our luxury clientele," she said.

Embellish, moving from Frazier Avenue, merchandises a mix of price points and styles while selling women's shoes and handbags.

Terri Holley, who launched Embellish, said that after having lived in Chattanooga during the 1990s success of Warehouse Row, "I am especially thrilled to help resurrect such a vibrantly rich retail history."

Mr. Krauth said the three retailers are the first of several stores and studios coming to the site.

The restaurant Public House recently opened in newly designed space at the south end of Warehouse Row, which had lost most of its outlet retailers.

Mr. Krauth said plans are to keep office space in the upper floors of the complex, although the second floor will offer services and more loft-type offices aimed at creative firms such as architects and designers.

The shift in direction of Warehouse Row is led by a collaboration between owner Jamestown Properties of Atlanta and developer Michael Phillips, Mr. Krauth said.

Mr. Phillips created Atlanta's Westside Urban Market and contributed to the transformation of New York's Chelsea Market, he said.

"He is the visionary behind the project," Mr. Krauth said.