Environmentally friendly cars shine at Japanese car show

Environmentally friendly cars shine at Japanese car show

December 3rd, 2011 BY YURI KAGEYAMA AP BUSINESS WRITER in Carscruisin

Green cars rolled into the spotlight at the Tokyo auto show as Japan's automakers look to fuel efficient technology to reinvigorate growth after tough times.

A model sits on Suzuki's concept car "Q-Concept" during the press preview of Tokyo Motor Show.

The showcase for Japan's pillar auto industry was holding its preview for media on Wednesday ahead of opening to the public on Saturday.

Plug-in hybrids and electric cars are center stage at the Tokyo Motor Show - reflecting both how green cars are growing in popularity and the low profile of foreign automakers at the event.

The show has been scaling back in recent years because of the waning importance of Japan as an auto market. Car makers - including Japan's - are increasingly looking to China, India and other nations with greater growth potential.

Ford Motor Co. of the U.S. skipped the show, and General Motors Co. had only a tiny corner booth. Just a handful of European makers such as BMW with a chance at wooing rich Japanese buyers had full-scale booths.

Japanese automakers have had a tough few years due to the strong yen, image problems from Toyota's massive recalls and the large production disruptions from the March disasters in northeastern Japan. But green technology remains a strong selling point for car makers such as Toyota Motor Corp. which pioneered broad consumer acceptance of gasoline electric hybrid cars with its hit Prius.

Honda Motor Co. said it will start selling an electric version of its Fit subcompact in the U.S. and Japan by the middle of next year. It showed concept cars such as the AC-X plug-in hybrid, EV-STER electric roadster convertible and a tiny electric car called Micro Commuter.

"We will continue to offer products with an edge," said Honda President Takanobu Ito before drinking orange juice poured by Honda's Asimo robot, which recently has gained more nimble human- like fingers.

Honda showed a portable battery that people could carry around and put not only in their electric cars and plug-ins but also in small electric scooters.

Nissan Motor Co. had an updated version of its

futuristic-looking electric car called Pivo 3, which can drive itself, find parking spaces and swerve around in almost a complete circle.

Koichiro Imoto, who writes about Japan's auto industry, says overseas interest in the show has plunged, except for a handful of manufacturers like Volkswagen AG that do good business in Japan.

"Technology is the only thing Japan has to cling to so the show is trying to highlight those strengths," he said. "Selling the technological superiority is the only way left for Japan."

Toyota President Akio Toyoda was outright emotional at his presentation when he said Japan was going through hard times after the March 11 earthquake and tsunami in northeastern Japan.

Japanese automakers, including Toyota Motor Corp., were forced to scale back production as parts suppliers in northeastern Japan were damaged.

That battering was followed by a smaller but similar problem when suppliers got hit by flooding in Thailand, Toyoda said.

"Japan has been plunged into sadness," he said, often gesturing with his hands to emphasize his points.