The Brand: Tennessee Aquarium

photo The Tennessee Aquarium logo

* Location: 1 Broad Street on Chattanooga's downtown waterfront

* Distinction: The world's largest freshwater aquarium

* Ownership: Nonprofit agency governed by a 20-member board

* CEO: Keith Sanford, since March 2016

* History: The original $45 million freshwater aquarium opened in May 1992; the $30 million Ocean Journey expansion was added in 2005 and the riverboat Journey was added in 2008. In 1996, The aquarium also founded a research and conservation arm, now known as the Tennessee Aquarium Conservation Institute.

* Mission: Offer aquarium exhibits and experiences, promote freshwater conservation, and provide environmental education

* Community service: The aquarium provides more than $1.2 million a year in free student admissions and educational programs

* Annual revenues: $23.5 million

* Attendance: More than 23 million over the past 25 years

* Staff: More than 200 paid employees and over 750 volunteers

* Animals: It has been home to more than 12,000 animals representing almost 800 species.

* Web address: tnaqua.org

* Economic impact: Nearly $3.3 billion in direct and indirect spending from 1992 to 2006

* Brand awareness: "Experience, expertise and engagement are the pillars that drive our consistent top guest satisfaction rankings," says Cindy Todd, marketing, brand and development vice president for the Tennessee Aquarium. Located on the banks of the Tennessee River, the aquarium is located where 25 percent of the nation's fish can be found with one of America's most diverse habitat.

Sources: The Tennessee Aquarium, the University of Tennessee at Knoxville's Center for Sustainable Business and Development

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