LYNCHBURG, Tenn. - Jack Daniel's Tennessee Whiskey will issue a collectible bottle as part of a tree-planting campaign.
The company said in a news release that the organization American Forests has pledged to plant a tree for each collectible bottle sold beginning Thursday.
Jack Daniel's said it expects the complete supply of more than 100,000 limited edition bottles to be sold. The 750-milliliter bottles have a picture of a tree on the front.
The company said forests are essential to its whiskey, which draws flavor from the wood barrels used to mature it.
Jack Daniel's is a product of Louisville, Ky.-based Brown-Forman Corp.