Jewelry is going to the dogs.
Manufacturing company Chief Furry Officer, whose products include handmade dog collars and leashes, has announced a new line of jewelry for pets and their owners.
The pet-themed, sterling-silver necklaces are worn by owners with coordinating collars for their pets.
Company owner Terriann Garcia is a jewelry designer with more than two decades of experience producing custom, luxury pieces, a news release noted.
"As we are more of a boutique brand, we cater more toward the customer who is looking for unique products and personalized items," Garcia said.
"Our customers vary in age from the 20-something client to 90-year-old grandmothers," Garcia said. "Women make up the largest customer base, but we do a fair amount of sales to men."
According to Garcia, the slumping economy has had little impact on business.
"The pet industry has historically experienced growth annually, and this year is no different," she said. "Our pets are not just our pets; they are part of our family."
While the jewelry line is getting good reviews, the collars are the company's most popular product.
"Each collar is named after a Los Angeles city (Beverly Hills, Brentwood, etc.) or place of interest, and the buckle features one of our trademark logos," Garcia said.
All Chief Furry Officer products are manufactured in America, she said.
Visit chieffurryofficer.com for more info.