The Brainerd/East Brainerd Chamber Council is spearheading a comprehensive step toward community cohesiveness that could have far-reaching economic effects.
"I think what we're going to really concentrate on now is having a selection for committee chairs for each of the goals we have in place. Then they will pretty much set their own agenda for how they want to accomplish their goals," said Council President Tammy Loper.
A PowerPoint detailing the many goals can be found on the Council's website. At the Council's next meeting July 26, attendees will have a chance to sign up according to the different goals and what they would like to work on.
"There are really four completely different things we're trying to accomplish," said past president Lenny Witt. "It's an ambitious plan. We're going to have to really rely on volunteers and committee members from outside the board [of directors]."
It is hoped that those who help will be part of one of the 1,700 Chamber member businesses, even if not a member of the Brainerd/East Brainerd Council. The group plans to reach out to other Councils as well.
It will also reach out to area businesses and groups, governmental leaders and a host of applicable agencies, including CARTA and Tennessee Department of Transportation.
"Let's not reinvent the wheel," said Loper. "If we're all working on the same goals, let's work together to make it happen."
The council's long-range plan calls for everything from a shuttle service around the mall with reward points from retailers along the route for those who ride, to creating an advisory board of large-scale employers to determine how the Council can help them and vice versa.
It all hinges on finding new ways to promote the community and everything it entails.
"I think roundtable discussions will be the next thing we try do to get some of that started," Loper said. Different discussions will involve different groups. Follow-ups are scheduled quarterly to keep everyone engaged and on task as goals and ideas change.
So far, other ideas include creating a booth at the airport and a large-scale event that focuses on local products, manufacturers and retailers, acting as a clearinghouse and promoter of local groups and activities, sending a questionnaire to businesses in the Council's footprint to determine ways to help them, and securing more pedestrian and green space.
"We want East Brainerd to be the best place to live, work and play, and it all starts with us," Loper said. "We've got lots to look forward to doing. This year might just be a year to get processes in place."