River City Co. unveils new downtown brand

Stickers promoting the River City Co. campaign for downtown Chattanooga Contributed Image

River City Co. unveiled the new downtown brand Thursday evening, developed in conjunction with the leaders of the top 25 downtown organizations this year, said Kim White, CEO.

"Downtown belongs to all of us," White said as volunteers unfurled banners featuring the new image from the ceiling of the Waterhouse Pavalion in Miller Plaza.

Downtown's brand features faces of different Chattanoogans emblazoned with the slogan, "Chattanooga happens downtown."

River City will post more than 300 banners around downtown, adorned with district-specific identifiers.

The nonprofit development company unveiled the new brand as part of its 25th anniversary celebration, which was attended by planners, politictians and businessmen from all over Chattanooga.

For more information, pick up a copy of Friday's Times Free Press.