Child actor in VW Super Bowl commercial helps in opening Chattanooga plant

Child actor in VW Super Bowl commercial helps in opening Chattanooga plant

May 24th, 2011 by Mike Pare in Local - Breaking News

Child actor Max Page, dressed as Star War's Darth Vader, plays to the crowd today at the Volkswagen grand opening.

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Volkswagen officials today officially opened their company's new Chattanooga plant with the help of the child actor who portrayed Darth Vader in the automaker's recent Super Bowl commercial.

Volkswagen CEO Martin Winterkorn said that the automaker has everything it takes to succeed in America.

"Let's go for it," said Winterkorn, who also was serenaded on his birthday.

The six-year-old child actor, Max Page, used "the force" to help VW officials push a ceremonial red button that opened a wall from a reception area to the main production plant.

The commercial, aired during this year's Super Bowl, received high acclaim as it drew attention to the automaker's ramping up its efforts in the American market through the production of a 2012 Passat at its new, $1 billion Chattanooga plant.